SIPSMITH - Gin Stories at Covent Garden, Christmas activation

The Challenge:

Design a brand experience alongside the Sipsmith Bus for a Christmas activation at Covent Garden Piazza. The concept of ‘Gin Stories’ was already in place—a shop and library celebrating the quirky stories behind gin and Sipsmith’s role in London’s history.

The Solution:

The Sipsmith Shop & Library—a walk-in experience housed in an 8m x 4m log cabin. The exterior featured a full-length LED sign and festoon lights. Inside, a vintage-themed library with antique books, a globe, and Chesterfield seating created a warm, inviting space for sipping, sharing stories, and shopping Sipsmith products.